When RC Cola launched their NOT A SOFT DRINK campaign, we knew we needed someone who would live up to the lore (or whatever).

This is the story of how RC Guy was born.

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So we harnessed the energy of how cuckoo bananas RC Cola fans are about their favorite cola and created the biggest, most insane fan of all.

And then gave him the password to the RC Cola accounts.

RC Guy isn’t a social media guru. He doesn’t care about anything besides RC Cola. He’s doing his best, making fancams, writing captions even when typing is hard through the blue suit.

We made some OOH that appeared all over Chicago. RC Guy just had to go visit.

We made a brand book so that RC Guy could live on forever in our image.

STATS ABOUT HOW MANY FOLLOWERS WE GAINED AND IMPRESSIONS OR SOMETHING GO HERE

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Client: RC Cola
Agency: Le Truc + BBH
Art Director: Leilani Mitchell
Copywriter: Jordan Wissler
ACD: Sam Geloso
ACD: Jose Contreras