When RC Cola launched their NOT A SOFT DRINK campaign, we knew we needed someone who would live up to the lore (or whatever).
And then we gave him the password to the RC Cola accounts.
So we harnessed the energy of how cuckoo bananas RC Cola fans are about their favorite cola and created the biggest, most insane fan of all.
RC Guy isn’t a social media guru. He doesn’t care about anything besides RC Cola. He’s doing his best, making fancams, writing captions even when typing is hard through the blue suit.
RC Guy.
Followers went up XX%
Engagement was at 49%
People were obsessed with him.
RC Guy isn’t a social media guru. He doesn’t care about anything besides RC Cola. He’s doing his best, making fancams, writing captions even when typing is hard through the blue suit.
Client: RC Cola
Agency: Le Truc + BBH
Art Director: Leilani Mitchell
Copywriter: Jordan Wissler
ACD: Sam Geloso
ACD: Jose Contreras
