RC Cola asked us to be scrappy and bring them to life on social. We said ok.
This is the story of how RC Guy was born.
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We thought: what if we harnessed the energy of how cuckoo bananas RC Cola fans are about their favorite soda, and created a symbolic figure called RC Guy who is the biggest, most insane fan of RC Cola.
And what if we gave him the password to the RC Cola accounts?
We launched a TikTok.
RC Guy isn’t a social media guru. He doesn’t care about anything besides RC Cola. He’s doing his best, making fancams, writing captions even when typing is hard through the blue suit.
I made some OOH that appeared all over Chicago. RC Guy just had to go visit.
We made a brand book so that RC Guy could live on forever in our image.
Gallery down here just with all the random stuff
ADD DATA ABOUT HOW MANY FOLLOWERS AND ENGAGEMENT WE GOT
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Client: RC Cola
Agency: Le Truc + BBH
Jr. Art Director: Leilani Mitchell
Jr. Copywriter: Jordan Wissler
ACD: Sam Geloso
ACD: Jose Contreras